Are you a Virtual Assistant? You Had Better Be Blogging!
Updated: May 19, 2019
At first when I started my business blog or was like what do I write about, I have no idea… but then, I realised that blogging is ESSENTIAL to running a business!
Whether you own a store, are a virtual assistant, or a psychic, having a blog is one of the best ways to boost your SEO and also in return can also get you more clients, allow you to market to a larger audiences and showcase your skills.
So how does it boost your SEO? You probably thinking not SEO again, but here me out. Search engines like Google can “see” your website and search engines crawl your site, reading it to see what it is all about However, if you do not have fresh, exciting and consistent content, then the search engine will not see it as a site worth showing to anyone. When you optimize your blog posts, you’re making your website more visible to people who are entering keywords associated with your product or service via search engines like Google. Cool huh?
If you want people (and search engines for that matter) to see your site, you need to keep it updated frequently with new content, and the easiest way to do this, is with a blog posts! When you create a blog post, you are providing fresh content for search engines to crawl through, and it helps them see that your website is important.
So now I am going to go through a few things to get you blogging.
There are so many ways to get your blog traffic!
SEO - Search Engine Optimization. When you create blogs, make sure to have a focus keyword or subject in mind. Optimizing your blog doesn’t mean coming up with a dozen keywords. It means coming up with 1-2 keywords that you are going to be focused on in that blog post.
A few key places for your keywords: In the title of the post, in the URL of the post, in your meta description, and in at least 1 sub-heading of the post.
Facebook - When you create a blog post, don’t just share it with your followers once. Share it multiple times! For every blog post, create 1 post per week that discusses it to your followers. Create 3 Instagram posts that you will spread out each week. Create 3 Facebook posts that go up over the next month. Personally, once a blog goes up, I schedule it to post 3-4 more times on Facebook, over the course of 6 weeks. This way more people can see the post.
Email List - List building is essential to building and expanding your audience. By having a monthly newsletter, you are actively engaging with your audience. Share your blogs to them, and explain why that post is a great read! If you are creating weekly blogs, have a weekly newsletter that goes out to your audience, explaining what your newest blog post is all about. If you do a monthly newsletter, do a round-up of that month’s blog posts – Easy right?
Does coming up with blog topics seem overwhelming? I used to think so, so this is how I am going to get you started. I will give you some ideas to get started!
** Write a blog on current trends in your industry, or where you think the next trend will be.
**Create a how-to post on a frequently asked topic in your industry.
**Interview a member of your team.
**Share your top social media tips for your industry.
**Write about your ideal customer, and why they would love your product or service.
**Share how you got started in your career, and why you love it.
**Tell your audience your goals, or something you want to achieve in the next 6 months.
**You could even talk about your cat – But make it Fun and Interesting PLEASE!!